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Director Conduct - A Higher Standard

demonstrate courage Feb 21, 2021

Lately there has been a bit of a furor in our local press about a government-appointed board chair who travelled out-of-country, contrary to public health guidelines. There have been dozens of letters to the editor, editorials and opinion columns on the topic, as well as the usual social media storm. All of this ended up with the government changing its position, stating that all appointees must refrain from travelling for leisure purposes or risk losing their positions.

Don’t worry. I don’t intend to weigh in on that controversy. It’s become quite political, and that doesn’t really fit with the role of The Savvy Director blog. But the situation gives rise to an interesting governance question.


The Governance Question

What caught my attention about this situation - from a board governance point of view - were opinions expressed by two government-appointed board directors.

One opinion was based on the argument that the offending behavior – travelling for leisure purposes – was legal. This board director was quoted as saying, "The fact is, I'm not doing anything illegal. If they wanted to stop people from travelling, then they should have closed the border and be done with it."

The second opinion was based on the argument that the behavior was ‘perfectly acceptable.’ This view came from a board director who resigned his board position, saying he didn’t want to bring embarrassment or dishonour to the organization he serves. He stated, "Part of the problem is that even when you’ve followed all of the health standards, which we all try to do, that the rules seem to be changing and as a result of that, you can find that you did something that was perfectly acceptable and then it’s not."

Both these individuals felt that the public outrage, as well as the government’s new position, were unfair to the hundreds of members of government-appointed boards, commissions and agencies. Interestingly, the fact that they are volunteers, or receive only minimal compensation, contributed to their view of unfairness.

But, for the public, whether or not there was any compensation involved was completely immaterial. They felt that these board members should be held to a higher standard – not simply ‘legal’ or ‘acceptable.’ In their view, board directors are leaders who should model the best behavior. Period.

For me, the governance question that arises from this situation is, quite simply, this:

‘How should a board director’s conduct be judged?’


The Basics - Codes of Ethics and Conduct

A code of ethics sets out general principles to guide the behavior of an organization’s employees, management and board. Its purpose is to set out the ethical premises under which all decisions should be made. Whenever people are faced with difficult situations or ethical dilemmas, the code of ethics should come to their rescue and give them a clear indication of the best course of action.

A code of conduct describes what people must do to implement the code of ethics and give it real-life application. Whereas the code of ethics is general and philosophical, the code of conduct is specific and behavioral.

Most organizations of any size have a formal, written code of conduct. This is true whether the organization is for-profit or not-for-profit, and regardless of whether or not board directors are compensated for their service.

An effective code of conduct can enhance an organization’s reputation and reinforce its culture by emphasizing each individual’s responsibility to observe it. In addition to fulfilling regulatory requirements, the code of conduct should accomplish the following:

  • Set the boundaries of acceptable behavior.
  • Reduce the risk of fraud, conflicts of interest and other ethical lapses.
  • Provide employees and others with comfort that they will not inadvertently stray offside.
  • Provide the basis for sanctions against those that deviate from the code.
  • Introduce new employees and board members to the organization’s standards.
  • Inform those doing business with the organization of its expectations regarding acceptable behavior.

Directors themselves should be subject to the code of conduct. My personal opinion is that it’s better to have a code that is specific to the board - rather than a more generic code that covers everyone. A board-focused code of conduct can deal with behaviors and expectations that are specific to directors.

Directors should sign off when they first join the board and annually after that, but the board’s obligations go further than an annual sign off.

  • The board has a key role in ensuring that the code is appropriate, and in overseeing its consistent application.
  • The board should review and approve any changes to the code to ensure they are suitable and can be implemented.
  • The board acts as a resource and guide as to the suitability of the code and any potential risks associated with it.
  • The board sets the tone at the top. Directors are responsible for ensuring that their own actions and those of the CEO are consistent with the code.

A board’s code of conduct typically deals with directors’ legal duties, confidentiality, conflicts of interest, respectful behavior in board meetings, relationships with management, honesty, truthfulness, and integrity, as well as other matters.

You’ll find links to examples of codes of conduct under Resources at the bottom of this blog post. At one extreme is a one-page, board-focused sample code of conduct for a not-for-profit organization, and at the other extreme is the Code of Conduct for RBC, one of Canada’s largest publicly traded companies, consisting of 24 slides and addressing everything from respectful workplace to financial crimes. I’m guessing that what your board needs is somewhere in between these extremes. You’ll also find a link to the recently approved Code of Business Conduct and Ethics for the Institute of Corporate Directors (ICD).

But let’s face it. There is likely no code of conduct anywhere that would have provided guidance on the topic of travel restrictions in the time of COVID.

That’s because it’s not really a matter of ethics. It’s a matter of leadership.

And for that I turned my attention to a recent Forbes article by Michael Peregrine entitled The Pandemic’s Impact On Leadership ‘Tone At The Top’.

“The time-honored expectation that corporate leaders reflect a proper ‘tone at the top’ is undergoing a transformation, courtesy of the pandemic and its spillover effect on the economy and its stakeholders. The need for these leaders to project a commitment to ethics and integrity is discreetly giving way to the need for them to project an aura of competence, confidence and compassion. It is a transformation that the board and executive management might consider embracing - now rather than later.” – Michael Peregrine


A Higher Standard –Leadership Expectations Now

The Forbes article argues that , almost overnight, the once-in-a-lifetime challenge posed by the pandemic has caused a dramatic shift in what is needed in terms of tone at the top.

“The need for ethics, a commitment to compliance and the value of corporate responsibility have not faded. But the current economic challenge requires a different tone at the top. … It is a tone that actively seeks to build stakeholder trust in leadership’s ability to sustain the company—and its value—through both a short term crisis and a long term recovery.” – Michael Peregrine

The author lists the following attributes that are now needed in an organization’s leaders:

  • Confidence. Instilling in stakeholders a sense of confidence that the organization is in good hands.
  • Competence. Possessing intellect, curiosity, and breadth of experience. Being attentive, engaged, and informed.
  • Command. Instilling a feeling that leaders are more than up to the challenge at hand.
  • Coherence. Addressing stakeholders in a clear, understandable way. Staying on point.
  • Commitment. Signaling clearly that leaders are committed to the interests of the organization, not to their own interests.
  • Candor. Instilling trust that leaders will communicate honestly and transparently on difficult topics.
  • Consistency. Staying true to a consistent message.
  • Criticism. Accepting criticism with grace and dispensing it with sensitivity.
  • Compassion. Recognizing an obligation to serve the interests of all stakeholders, including employees and the community.
  • Comfort. Tolerating ambiguity and being willing to adapt to change.

“This is not by any means a complete list. But it suggests the contours of a new leadership tone at the top; one specifically attuned to the fears, goals, yearnings and expectations of stakeholders during this extraordinarily vulnerable moment. At a time of historic crisis, a more evolved, forward-looking and visionary tone may be what stakeholders need to see and hear in order to maintain faith in challenged institutions.” – Michael Peregrine


Answering the Governance Question

So, in conclusion, what’s our response to the question posed at the top of this blog: “How should a director’s conduct be judged?”

In my view, it’s okay to judge a director’s behavior against the expectations enumerated in an organization’s code of conduct, as long as what you are assessing falls into the realm of ethics and integrity.

But in today’s reality, with the challenges we’re all currently facing, I would argue that board directors also need to think of themselves as leaders whose behavior is judged against a higher standard – a new standard of leadership. And I think the attributes outlined in the Forbes article go a long way to articulating what that new standard looks like.


Your takeaways:

  • An organization’s code of ethics and code of conduct have traditionally described the standards of behavior for staff, management, and board directors.
  • In the last couple of decades, the concept of ‘tone at the top’ has established the expectation that the board and executives must promote a culture of ethics and compliance.
  • These days, the public expects more than just compliance from board directors and executives. They expect leadership.
  • In the wake of the pandemic, it’s expected that an organization’s leaders project an aura of confidence, competence and compassion.




Leave a comment below to get in on the conversation.

Thank you.


Scott Baldwin is a certified corporate director (ICD.D) and co-founder of – an online hub with hundreds of guideline questions and resources to help prepare for your next board meeting.

Share Your Insight: In your view, how should a board director’s conduct be judged in today’s environment?



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